If you’re a marketer, recruiter, business owner, or content creator, understanding the different types of SEO can help you choose the right strategy for your goals. Let’s break down the 51 types of SEO into categories.
General SEO
These are the foundations of search engine optimization:
1. On-page SEO: Optimizing page content, meta tags, titles, and internal linking.
2. Off-page SEO: Building backlinks, brand mentions, and authority outside your website.
3. Technical SEO: Making sure your website’s backend is search-engine friendly (site speed, indexing, crawlability, etc.).
Technical SEO Variations
Technology shapes how search engines crawl and understand websites. Here are some specialized branches:
4. Mobile SEO: Ensuring websites are mobile-friendly.
5. Accessibility SEO: Optimizing for users with disabilities (e.g., screen readers).
6. Edge SEO: Using server-side optimizations and edge computing.
7. JavaScript SEO: Making JS-heavy websites crawlable.
8. React SEO / Next.js SEO / Headless SEO: SEO for modern frameworks and headless CMS platforms.
Content SEO
Content is still king, but SEO helps it shine:
9. Landing Page SEO: Optimizing pages designed to convert.
10. Blog SEO: Structuring blog content for both readers and search engines.
11. Content SEO: Overall content strategy for keyword relevance.
12. Semantic SEO: Targeting search intent and meaning behind queries.
13. Multimedia SEO: Optimizing images, videos, and infographics.
Local & International SEO
Businesses with physical locations or global reach need specialized strategies:
14. Local SEO: Getting found in Google Maps and “near me” searches.
15. International SEO: Targeting global markets.
16. Multi-lingual SEO: Optimizing websites in multiple languages.
Platform-Specific SEO
Different platforms need different strategies:
17. eCommerce SEO: Optimizing online stores.
18. YouTube SEO: Ranking videos on YouTube and Google.
19. App Store SEO (ASO): Making apps visible in app stores.
20. Amazon SEO / Etsy SEO / Shopify SEO / Squarespace SEO / WordPress SEO / Wix SEO: Tailoring strategies to specific platforms.
21. Social Media SEO: Boosting visibility of social content.
22. News SEO / Google Discover SEO: Getting content featured in news and discovery feeds.
23. Yep SEO 😉: A fun nod to Ahrefs’ own search engine!
Specialized SEO Types
These focus on unique use cases:
24. Image SEO / Video SEO:Optimizing media for search.
25. Programmatic SEO: Scaling SEO with automation.
26. Holiday SEO: Seasonal campaigns (Black Friday, Christmas, etc.).
27. Featured Snippet SEO: Winning position zero.
28. Long-tail SEO: Targeting niche queries with lower competition.
29. SaaS SEO / Enterprise SEO / Niche SEO: Tailored to business models.
30. Voice SEO: Preparing for voice search queries.
31. AI SEO: Leveraging artificial intelligence tools.
32. Taxonomy SEO: Structuring site categories and tags.
SEO Philosophies
Finally, SEO isn’t just about tactics—it’s also about approach:
33. White Hat SEO: Ethical, long-term strategies.
34. Black Hat SEO: Aggressive, often risky tactics.
35. Grey Hat SEO: A mix of both worlds.
36. Negative SEO: Harmful tactics used against competitors.
37. Sustainable SEO: Eco-conscious, long-term strategies.
38. Continuous SEO: Ongoing optimization.
39. DIY SEO: Do-it-yourself SEO for small businesses.
40. Holistic SEO: Looking at SEO as part of a bigger digital ecosystem.
Final Thoughts
SEO is no longer a “one-size-fits-all” discipline. Whether you’re running an online store, growing a SaaS company, or just trying to get more visibility for your blog, there’s a specific type of SEO that can help.
The key is to choose the right mix of strategies, stay updated with trends, and always focus on adding value to your audience.
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