Article submission in SEO (Search Engine Optimization) is a technique where you write and submit articles to various article directories or platforms to improve your website’s search engine rankings and drive organic traffic. The process involves creating quality, relevant content and distributing it across different online platforms to gain backlinks, increase visibility, and improve your website’s authority. Here’s how to go about it.
Steps For Article Submission In Seo
Research Quality Article Directories
- Focus on reputable and high-authority article directories.
- Some well-known article submission platforms include.
- Medium
- EzineArticles
- ArticleBase
- HubPages
- Squidoo (if still active)
- LinkedIn Articles
- Be cautious about submitting to low-quality directories, as this can hurt your SEO efforts.
Write High-quality, Informative Content
- Focus on writing well-researched, original, and engaging content that provides value to readers.
- Ensure the article is around 500-800 words long (though this may vary depending on the directory’s rules).
- Avoid keyword stuffing. Naturally, integrate your target keywords within the content.
- Include a call to action (CTA) that encourages readers to visit your website.
Use Relevant Keywords
- Choose keywords that are relevant to your business, product, or service. Use tools like Google Keyword Planner or Ubersuggest to find keywords with good search volume and low competition.
- Make sure you incorporate these keywords naturally in the title, content, and author bio without overdoing it.
Optimize The Article For SEO
- Title: Craft an attention-grabbing, keyword-rich title.
- Meta Description: Some platforms allow you to write a meta description; use it to summarize the article with keywords.
- Internal and External Links: Include relevant internal links (to your website or blog) and external links (to authoritative sources).
- Alt Text for Images: If you use images in your article, include descriptive alt text that incorporates relevant keywords.
Include A Resource Box/Author Bio
- In most article directories, you’ll have the option to include a brief “author bio” or “resource box.”
- Use this space to mention your business, services, or website, and include a link to your site (usually a do-follow link).
Submit To The Article Directory
- Follow the submission guidelines of each platform. Some may require you to register before submitting, while others may let you submit articles directly.
- Double-check for spelling or grammar errors before submitting.
- Some platforms may allow you to submit images or videos along with the article to make it more engaging.
Promote And Share Your Articles
- Once your article is published, share it on social media platforms like Facebook, Twitter, and LinkedIn to increase its reach.
- Encourage others to share your article, which may result in additional backlinks.
Conclusion
Article submission in SEO is a valuable strategy to boost your website’s visibility, build quality backlinks, and enhance your website authority. By focusing on high-quality content, selecting relevant article or blog submission sites, and optimizing your content best for search engine crawlers and users, doing these best practices you can drive organic traffic and improve search rankings. However, consistency is key—frequently submit well-researched articles and promote them across various platforms to maximize their impact. When done right, article submission can be a powerful tool in your overall backlinking strategy, helping you establish credibility and reach a wider audience.