To be great at SEO in 2025, you need to use great tools too. They have a direct impact on how fast and efficient your systems are.
I’ve been doing SEO for 5+yrs and currently serve 30+ clients, I’ve tested almost all SEO tools, here are 15 you must see in 2025:
Ahrefs ($129/month)
- Offers comprehensive backlink analysis to monitor who links to your site.
- Provides keyword research tools to discover new ranking opportunities.
Morningscore ($49/month)
- An all-in-one SEO platform that quantifies the value of your organic traffic in monetary terms.
- Incorporates gamification elements to make SEO tasks engaging and straightforward.
SEMrush ($140/month)
- Delivers extensive keyword research and competitor analysis features.
- Includes site audit tools to identify and rectify technical SEO issues.
Surfer SEO ($79/month)
- Analyzes top-ranking pages to provide data-driven content optimization suggestions.
- Assists in crafting content that aligns with current search engine preferences.
Moz Pro ($49/month)
- Combines keyword research, link building, and site audits in a user-friendly interface.
- Features a comprehensive learning hub for SEO best practices.
Answer The Public (Free)
- Generates a visual map of questions and phrases people search for related to your keywords.
- Aids in understanding user intent to inform content creation.
SEO.ai ($49/month)
- Utilizes artificial intelligence to optimize content for search engines.
- Offers keyword suggestions and content structuring tips to improve rankings.
Screaming Frog (Free with Premium options)
- A desktop-based website crawler that identifies technical SEO issues.
- Detects broken links, duplicate content, and analyzes metadata.
Seobility (Free with Premium options)
- Offers comprehensive site audits, rank tracking, and backlink analysis.
- Provides a clear overview of your site’s SEO health with actionable recommendations.
SE Ranking ($52/month)
- An all-in-one SEO platform with tools for keyword tracking, site audits, and competitor analysis.
- Known for its balance of features and affordability.
AccuRanker ($116/month)
- Specializes in precise keyword rank tracking with real-time updates.
- Offers in-depth analytics and reporting features.
Yoast SEO (Free with Premium options)
- A popular WordPress plugin that assists in optimizing on-page SEO elements.
- Provides real-time content analysis and readability checks.
Ubersuggest (Free with Premium options)
- Provides keyword suggestions, domain overviews, and content ideas.
- Includes backlink data and site audit features.
Sitebulb ($13.5/month)
- Conducts in-depth technical SEO audits with a focus on data visualization.
- Identifies issues related to site structure, performance, and security.
LowFruits (Pricing varies)
- Assists in identifying low-competition keywords for content targeting.
- Provides insights into search volumes and keyword difficulty.
Advice: Remember Tools only work when you know how to use them! Send this list to your team and crush SEO in 2025!