That’s why I’ve put together this SEO tools cheatsheet – a quick list of tools that can help you with everything from keyword research to link building, content writing, and analytics. You don’t need to use them all, but it’s good to know what each one can do.
Let’s break them down by category 👇
🧩 Link Building & Analysis
Link building helps improve your website’s authority and visibility. These tools make it easier to find link opportunities, analyze backlinks, and manage outreach.
- Lemlist – Helps you send personalized outreach emails.
- Respona – Great for blogger outreach and PR campaigns.
- Majestic – Shows detailed backlink data with Trust Flow metrics.
- MOZ Link Explorer – Lets you explore backlinks and find link gaps.
- Hunter.io – Helps find verified email addresses for outreach.
- Ninja Outreach – Useful for finding influencers and managing outreach.
- Mailshake – Makes email campaigns simple and automated.
- GMass – Gmail-based tool for sending bulk personalized emails.
- Pitchbox – Helps with link prospecting and managing outreach.
- SEMrush Backlink Analytics – Gives a complete view of backlinks and referring domains.
- Ahrefs – One of the most popular tools for backlink and competitor analysis.
- BuzzStream – Keeps your outreach and relationships organized.
✍️ Content Creation & Optimization
Good content is the foundation of SEO. These tools help you write, optimize, and improve your content quality.
- Clearscope – Suggests keywords and helps optimize your articles.
- Jasper.ai – AI tool that helps you write SEO-friendly content quickly.
- Grammarly – Checks grammar and improves readability.
- Rytr – AI content generator for blogs, captions, and short posts.
- BuzzSumo – Shows trending topics and popular content ideas.
- Frase – Helps research topics and optimize your content for SEO.
- Surfer SEO – Gives on-page optimization tips based on competitors.
- Google Trends – Tells you what people are currently searching for.
- AlsoAsked – Finds related questions to include in your content.
- Feedly – Keeps you updated with the latest news and trends.
- WriteSonic – AI writing tool for blogs, ads, and landing pages.
- Copy.ai – Helps write catchy marketing content.
- MarketMuse – Suggests topics and keywords for better optimization.
📊 Analytics & Reporting
To know if your SEO is working, you need to track results. These tools help you analyze data and create reports.
- Google Data Studio / Looker Studio – Turns your data into clear reports.
- Google Analytics – Tracks website traffic and user behavior.
- DashThis – Makes it easy to create automated SEO reports.
- Databox – Combines data from different tools into one dashboard.
- Clicky – Simple tool for real-time website analytics.
🔑 Keyword Research
Keyword research helps you understand what people are searching for. These tools show keyword volume, competition, and trends.
- SimilarWeb – Gives traffic and keyword insights for competitors.
- Ahrefs – Finds keywords and shows their search difficulty.
- SEMrush – Great for finding keyword ideas and analyzing competitors.
- AnswerThePublic – Visualizes what people ask online.
- MOZ Keyword Explorer – Helps find the best keywords for your content.
- SE Ranking – Tracks rankings and gives keyword suggestions.
- AccuRanker – Accurate rank tracking tool.
- Google Keyword Planner – Free tool for keyword ideas.
- KWFinder – Finds low-competition keywords easily.
- Advanced Web Ranking – Helps track keyword positions across locations.
- Keyword Tool.io – Generates keyword ideas from Google, YouTube, and more.
- Ubersuggest – Offers keyword ideas, traffic stats, and SEO audits.
⚙️ On-Page Optimization
These tools help you improve your website pages so they perform better on search engines.
- All in One SEO Pack – WordPress plugin for managing on-page SEO.
- SEOPress – Helps with metadata, schema, and sitemaps.
- Yoast SEO – One of the most popular SEO plugins for WordPress.
- RankMath – Advanced SEO plugin with keyword optimization features.
- Keyword Insights – Helps group and plan content based on keyword intent.
🧠 Technical SEO
Technical SEO ensures your site loads fast, is easy to crawl, and works properly behind the scenes.
- Screaming Frog – Scans your site for technical issues.
- DeepCrawl – Useful for large-scale site audits.
- GTmetrix – Checks your website’s speed and performance.
- Sitebulb – Gives visual reports of your site’s SEO health.
📍 Local SEO
If you want to rank locally, these tools can help manage your business listings and reviews.
- Grade.us – Helps gather and manage customer reviews.
- BrightLocal – Ideal for local SEO audits and reporting.
- GatherUp – Makes it easy to collect feedback and reviews.
- MOZ Local – Keeps your local business listings consistent.
- Yext – Manages business information across directories.
- Google PageSpeed Insights – Checks your site speed, which affects local ranking too.
💬 Final Thoughts
SEO might look complicated, but with the right tools, it becomes much easier. You don’t need to use all of them – just pick the ones that fit your goals.
If you’re just starting out, begin with free tools like Google Analytics, Google Keyword Planner, and Yoast SEO. As you grow, you can explore advanced options like Ahrefs, Surfer SEO, or BrightLocal to get deeper insights.
Use this cheatsheet as your quick reference whenever you plan, create, or analyze your SEO strategy. It’ll save time, improve your results, and help you stay on top of your game!
