Your LinkedIn profile is where you post professional content, so why not showcase it on your website? Embedding a LinkedIn Company widget on a website can help you showcase your company growth, achievements, corporate culture, and highlight a particular campaign you are aiming towards. This approach helps you build trust with the visitors, boost engagement, and create a dynamic connection.
If you have been wondering how to use the LinkedIn widget to improve your website engagement, you have landed on the right page. Let us explore how you can achieve all of it on your website with LinkedIn widgets.
Types of LinkedIn Widgets You Can Embed on a Website
Not all LinkedIn widgets work the same way. Picking the right widget can benefit you in many ways you can imagine. Here are some of the best LinkedIn widgets you can use for your website.
Company Page
This helps to embed the company page directly on your website. Visitors can see your latest posts on the website, navigate to your LinkedIn profile, and follow your page, all of it without leaving the webpage. It’s the most common choice for business homepages and About pages.
Post URL
A URL feed widget works a little differently from other types of LinkedIn widgets. Instead of embedding a single post or a follow button, it fetches the live feed of LinkedIn content from a specific LinkedIn URL. This helps to display it as a continuously updating stream on your website.
LinkedIn Video Widget
If your team is posting video content on LinkedIn, event recaps, product demos, and team interviews, this widget lets you display those videos directly on the website.
10 Ways To Use LinkedIn Widgets To Boost Your Website’s Engagement
Finally, your matter of interest has arrived. Take a look at ten of the best ways to use the LinkedIn widget to boost your website engagement.
1. Turn your website homepage into a content hub
Your homepage is usually the first thing visitors see. Statistically, most of the homepages say the same thing: what we do, what our agenda is, and why we are great. However, one of the best ways to market yourself is to show, not tell. Therefore, when you embed the LinkedIn widget on a website featuring all the vibrant content from your company page, it gives you the edge. Your latest posts, company updates, or industry takes up right there on the website and turns a static webpage into something that actually moves.
The bigger signal here is that it helps you showcase that your company page on LinkedIn is active and reliable.
2. Showcase your vibrant company culture on the hiring page
Job seekers no longer look only at job descriptions. Applicants Google businesses, check Glassdoor, and, most importantly, check the company page. If the hiring page is just a list of openings, the company might miss out on a significant number of qualified applicants.
A LinkedIn widget on the career page can pull all the content that sells the culture, without the recruiter having to say, “We have a great culture.” Team photos, behind-the-scenes content, employee spotlights, and probably a LinkedIn post by the CEO about good leadership. The LinkedIn widget is also self-updating. Therefore, whenever an employee posts content on LinkedIn using your designated hashtag or mentions it, it will appear in the LinkedIn widget on the website.
3. Build thought leadership with LinkedIn posts
Your LinkedIn manager might have spent hours writing a viral post on the platform. Why limit it to LinkedIn?
Embedding these posts on your website gives that content a second life. It also does something subtle yet powerful, it shows the visitors that the company has genuine opinions about the industry. And that is thought leadership in action.
For B2B buyers doing their research, seeing that your team engages seriously with industry topics builds trust a lot faster than a polished “About Us” page ever could.
When embedding LinkedIn widgets or external content, clean and optimized links matter more than most people realize. Using a URL to HTML Link Converter ensures your links are properly formatted, clickable, and SEO-friendly without manual coding errors. This becomes especially useful when you’re adding multiple LinkedIn post URLs, campaign links, or external resources across your website. Instead of risking broken formatting or inconsistent anchor text, a quick conversion tool helps maintain clean structure and better user experience. It’s a small step, but it directly impacts usability, crawlability, and how professionally your content is perceived.
4. Highlight your wins and client testimonials
Social proof is one of the most persuasive things you can put on a website. The problem is that most testimonial photos feel staged. LinkedIn recommendations and post reactions are different. They are public and unsolicited. They also come with real names and job titles. When a client posts something genuinely positive about working with you on LinkedIn, that’s worth more than any quote you’d put together via a case study. Embedding posts and recommendations directly on website brings authenticity into your conversion funnel.
5. Boost the time spent on the website with the LinkedIn video widget
Statistically, users spend 88% more time on websites with video, which directly improves dwell time. And if you are already posting video content on LinkedIn, there is no reason that content should only exist on one platform.
A LinkedIn video widget showcases the videos directly on your website and gives visitors something to watch without jumping to another tab. More time spent on your website means more chances for conversion, or even if not, it helps to build familiarity with the brand.
LinkedIn videos on the website keep the site feeling fresh without a full production budget. A quick two-minute video from your last event or conference is more than enough.
6. Promote events, launches, and announcements
When a product launch, webinar, or industry-related event is coming up, you are probably posting about it on LinkedIn. But are you making sure website visitors see it too?
A LinkedIn widget on the event page or in your website’s sidebar keeps the announcement visible to visitors.
This is one of the best ways to ensure your two biggest owned channels work together rather than separately. Because the LinkedIn widget updates automatically, you will not need to manually sync content between platforms.
If you’re looking to amplify your brand visibility beyond organic content, partnering with experienced Marketing Agencies in London can make a measurable difference. These agencies specialize in high-end branding, digital campaigns, and audience targeting strategies tailored for competitive markets. By combining LinkedIn engagement tactics with expert-led marketing execution, businesses can create a stronger, more consistent online presence. From campaign ideation to performance tracking, London-based agencies bring both creativity and data-driven precision—helping brands turn engagement into real business outcomes rather than just vanity metrics.
7. Add Social Proof Next to the Pricing Page
People are most skeptical right before they spend money. That’s just human nature. And yet most pricing pages try to fight that skepticism with bullet points and feature comparison, which is not the right approach.
What actually works is going to real people, saying real things. And we are not talking about the polished testimonial your marketing team word-smithed for three weeks. We are talking about actual LinkedIn posts from customers talking about their experience. Place this LinkedIn post or LinkedIn video next to your pricing, and you are doing something that most of your competitors haven’t figured out yet.
8. Show Speakers’ Credibility On Landing Page
Registration pages live or die on one question: Does this person know what they’re talking about? You can write a great speaker bio, but bios are written by the organizers, and everyone knows that.
Embedding the speaker’s recent LinkedIn posts directly on your landing page is a different story. Visitors can see in 30 seconds whether this person is actively engaged in the industry.
That is a much more honest signal than a headshot and a list of credentials. It will do the selling without your having to say a word.
9. Embed the LinkedIn widget on your 404 Page
This one sounds funny until you think about what is actually happening on a 404 page. Someone landed somewhere broken, got nothing useful, and is two seconds away from closing the tab. That visitor is about to leave for no good reason.
A LinkedIn widget gives them somewhere to go. Your latest posts, a recent company update, or an interesting industry take, any of it can be more useful than a dead end. It will not save every lost visitor, but it turns a page that currently does zero work into one that has a fighting chance of keeping someone around long enough to find their way back in.
10. Replace Your “In News” Section with LinkedIn feed
Let’s be honest, most of the Press section pages are a graveyard. A few logos, some links to articles from 18 months ago, and a headline that hasn’t been updated since the last intern left. It looks abandoned because it usually is.
Swapping that out for a live LinkedIn feed is one of the simplest upgrades you can make. When industry voices, journalists, or partners mention your brand and share it on LinkedIn, that content surfaces automatically.
Your Press page actually stays alive on its own, which frankly, is more than most companies manage.
The Final Words
The LinkedIn widget is one of those things that sounds like a minor tweak, and then you realize how much they quietly do once they are in place. You are not decorating your website with LinkedIn content. You are bringing in the one kind of content that people actually trust. And that is harder to manufacture than most brands realize, and easier to display than companies/brands bother to try.
The best part is that it does not require a redesign, a new budget, or a three-month rollout plan. Pick one LinkedIn aggregator tool like Tagembed, create a LinkedIn widget, and embed it on your website. That’s it.
