What is Schema Markup / Data
Schema Markup = schema data
SSchema markup is a type of structured data that provides search engines like Google information about web pages and their content. By understanding this data, Google can display richer and more relevant search results, often in the form of rich snippets
—such as business hours, product details, event information, reviews, FAQs, and more.
If you’re not a coder, no worries! You can generate free schema markup using tools like technicalseo.com and test it with Google’s Rich Results Test or Schema Markup Validator.
💡 Pro Tip: Don’t repeat the same schema data on multiple pages unless necessary! Keep it relevant and structured for better indexing.
Benefits of Schema Markup
- Improved Search Visibility
- Higher Click-Through Rate (CTR)
- Enhanced User Experience
- Supports Local SEO
- Helps Stand Out from Competitors
- Applicable to Multiple Industries
All Types of Schema Markup
There are 34 types of schema markup that help search engines understand web content better. These include:
- Article Schema
- Book Schema
- Logo Schema
- Breadcrumb Schema
- Carousel Schema
- Course Schema
- Dataset Schema
- Education Q&A Structured Data
- Employer Aggregate Rating Schema
- Estimated Salary Schema
- Event Schema
- Fact Check Schema
- FAQ Schema
- Home Activities Schema
- How-To Schema
- Image Metadata Schema
- Job Posting Schema
- Learning Video Schema
- Local Business Schema
- Math Solver Schema
- Movie Schema
- Practice Problem Schema
- Product Schema
- Q&A Schema
- Recipe Schema
- Review Snippet Schema
- Sitelinks Search Box Schema
- Software Application Schema
- Speakable Schema
- Subscription and Paywalled Content Schema
- Video Schema
- About Page Schema
- Website Schema
- Contact Page Schema
Each schema type serves a specific purpose, improving search result visibility and user experience.
Popular & Most Used Schema Markup
- Local Business Schema
- Product Schema
- Logo Schema
- Article Schema
- Event Schema
- Recipe Schema
- Review Snippet Schema
- Job Posting Schema
- Personal or Image Schema
- Video Schema
- FAQ Schema
- Organization Schema
- Website Schema
- Contact Page Schema
Local Business Schema
Improves visibility in local searches, Google Maps, and “Near Me” queries, helping businesses attract more local customers.
- Provides business details like address, phone number, and operating hours.
- It helps businesses rank better in local SEO & Google Maps.
Local Business Schema Code Sample
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name",
"image": "https://www.yourwebsite.com/logo.png",
"@id": "https://www.yourwebsite.com",
"url": "https://www.yourwebsite.com",
"telephone": "+1-234-567-8900",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Main St",
"addressLocality": "Your City",
"addressRegion": "Your State",
"postalCode": "12345",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "37.7749",
"longitude": "-122.4194"
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
"opens": "09:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Saturday"],
"opens": "10:00",
"closes": "16:00"
}
],
"priceRange": "$$",
"sameAs": [
"https://www.facebook.com/yourbusiness",
"https://www.instagram.com/yourbusiness",
"https://www.twitter.com/yourbusiness"
],
"department": [
{
"@type": "LocalBusiness",
"name": "Your Sub Department",
"url": "https://www.yourwebsite.com/sub-department"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.5",
"reviewCount": "120"
},
"review": [
{
"@type": "Review",
"author": {
"@type": "Person",
"name": "John Doe"
},
"reviewRating": {
"@type": "Rating",
"ratingValue": "5"
},
"reviewBody": "Amazing service and great products!"
}
]
}
Key Components:
- Basic Business Info: Name, website URL, telephone, and image.
- Address & Geo Location: Helps with local SEO.
- Opening Hours: Defines business hours per day.
- Price Range: Indicated using dollar signs ($).
- Social Media Links: Improves visibility.
- Departments: If your business has multiple sections.
- Reviews & Ratings: Boosts credibility in search results.
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