Search engine optimization course with certification
A practical SEO course for students, working professionals and business owners. Learn the same process we use on client sites — by doing it.
How the course works
5-week program
Weekend and weekday batches so you can learn alongside work or study.
Learn by doing
Assignments and case-study projects after every module.
Real tools
Hands-on practice with 10+ SEO and digital marketing tools.
Industry trainers
Taught by practitioners from the DML Training team.
What you'll learn
- 01
How search engines work
Crawling, indexing and ranking, and how Google's algorithm updates changed SEO.
- 02
Keyword research
Finding profitable keywords and mapping them to search intent with keyword tools.
- 03
On-page SEO
Titles, meta tags, headings, content and internal links.
- 04
Technical SEO
Site structure, indexability, page speed, Core Web Vitals and structured data.
- 05
Content and links
SEO-friendly writing and earning links the safe way.
- 06
Local and mobile SEO
Google Business Profile, local signals and mobile-first optimization.
- 07
Measuring results
Google Search Console, GA4 and reporting progress.
Assignments
Throughout the course you'll practise on real websites.
- Research the right keywords to rank a website better on Google
- Analyse pages and implement on-page SEO techniques
- Identify competitors and analyse their sites to build an advantage
- Apply local and mobile SEO to reach specific users
Capstone project
You finish by planning and executing an end-to-end SEO strategy for a website.
- Build an end-to-end SEO strategy
- Detailed keyword and brand research
- SEO-friendly content writing
- On-page optimization for best results
- Measure and present the results
Course FAQs
Find out what's holding your site back.
Tell us about your business and goals. We'll reply with a free quote and the first fixes we'd make.